Something big for the little ones.Safe, ad-free and free of charge: The entire variety of ZDF children's programs is also available online and mobile. Kids can find videos, news, coloring pages, games and much more in the ZDFTIVI app, which is available for Android, iOS, Chromecast, Fire TV and Fire tablets. And if you prefer to watch on smart TV, ZDF's HbbTV offering will appreciate the jam-packed children's media library. In addition to the programs that are broadcast on ZDF, there are also numerous ZDF programs that are broadcast on KiKA. In order to successfully bring the new app to the man, the woman, the child, we created a small campaign with Twist. In keeping with the StartUp Boom — but here staffed and directed by children — the clips developed and produced by us show how the app is created in a slightly different agency and what it can do. Because only “the little ones” can actually know what they like to watch the most and what an app is according to their needs.

Client: ZDF
Agency, production: btf GmbH
Director: Facundo V. Scalerandi
Camera: Jakob Beurle
Color grading: Fridolin Körner