“Bavaria — The German Silicon Valley. From there comes “Man, don't get angry”, the Pumuckl, the modern soccer boot... and many other things that no one has ever heard of in the real Silicon Valley. And soon from there, straight outta Dingolfing, the BMW iX too — The one, the only Tesla killer and BMW asked us if we were making a documentary about it. Us of all people — serious, critical filmmakers. With attitude. artist. You'd almost have to be offended. But they pay well, so... why not? ”

ADC Competition 2021 Winner: Gold and Silver

To be seen on: All episodes on Youtube, All episodes on BMW.com

Client: BMW
Agency: Elastique
Production: btf GmbH
Director: JuJ, Jan Bonny, Jens Schillmöller
Camera: Kristian Engelsen, Eike Rieche
Editing: Fridolin Körner, Philipp Schneider, Christoph Cepok

Length: 55 min